Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. We harness consumer power to make it possible for the most socially-responsible business practices to also be the most profitable choices. It’s the opposite of a boycott.

It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning store. To the right is a video of that campaign, which explains the concept rather well. With over 80 campaigns worldwide, this model is proven to work on a small scale. Next we are going to grow our network until we can apply the same method to large companies. Towards that end, we have just incorporated as a non-profit, and we’re working on building a team, building new technology, and raising money to support a large expansion. Browse upcoming Carrotmob campaigns here.